Our story begins with Vanessa Barreto, CEO of Tout Lissie, known online as Vanessa Hair, celebrated nationally for her groundbreaking straightening technique called MÁGIC. In 2012, Vanessa transitioned from a modest salon in her grandmother's garage to establishing a dedicated team in a larger space, yet she felt compelled to innovate further.

Driven by a vision for the perfect hair straightening solution, Vanessa sought a formula that encompassed comfort, safety, durability, compatibility, and enhanced hair health and shine. In 2020, after eight years of perseverance alongside her husband Sérgio Lemos, Vanessa realized her dream with the launch of Tout Lissie, translating to "all straight." Their inaugural product, the Magic Premium line, achieved instant acclaim: "The launch was such a huge success! We sold out all the progressive units in a single day!" - Vanessa Barreto

Initially delivering products personally in their hometown of Teresina, Brazil and dispatching national orders via post, Tout Lissie rapidly expanded. Today, boasting a team of over 30 professionals and a diverse range of more than 10 product lines, Tout Lissie continues to grow.

Tout Lissie has evolved into a symbol of accomplishment and resilience, now serving customers in over 39 countries and supporting aspiring hairdressers worldwide who share Vanessa's ambition to excel in the beauty industry.